BE YOURSELF
WITH EACH BREATH
“I want the perfume to affect you to the depths of your soul — to speak about the personality and reflect uniqueness. A scent can tell a lot: who we are, how we feel, how we think, how we behave. It can even reveal facets that of ourselves that we may not have noticed before. Every ingredient and every moment counts...“
about brand
Zielinski & Rozen is a niche fragrance brand with a heritage dating back to 1905. The brand is led by perfumer and creative visionary Erez Rozen, who carries on the legacy of his great-grandfather, an apothecary who began crafting fragrances in the early twentieth century. The brand's story is also a family story. Its name combines two family surnames: Zielinski, the maiden name of Erez Rozen's mother, and Rozen, his father's surname.
brand dna
Nearly every Zielinski & Rozen bottle is hand-labeled, making each one truly unique. This distinctive detail evokes the charm of traditional apothecaries, an aesthetic that extends throughout the brand's stores, where natural materials, vintage furniture, and carefully curated décor create a timeless atmosphere. Preserving cultural heritage and promoting an active lifestyle are at the heart of Zielinski & Rozen's mission. This is why the brand actively supports projects and initiatives in the fields of culture, art, and sports.
The brand pyramid
reflects the core values
and guiding principles of
Zielinski & Rozen
BASE LAYER
At the foundation of the pyramid is family in its broadest sense: the people closest to us, the bond between generations, and a deep sense of belonging and connection.
MID LAYER
At its core lies the desire to explore the unknown, forge one's own path, and discover new horizons. It is about embracing the world while remaining true to oneself.
TOP LAYER
At the pinnacle of the pyramid is the joy of knowing that the brand's fragrances accompany people through life's most meaningful moments.
