Zielinski & Rozen in Motion
At Zielinski & Rozen, fragrance is an expression of individuality. Guided by the philosophy “Be yourself with each breath,” the brand sees scent as a personal experience shaped by emotions and memories.
Running reflects this same spirit. Whether taking on a marathon or a shorter distance, every runner has their own motivation and story. At the same time, races bring people together through shared energy, determination and a sense of community.
In 2025, Zielinski & Rozen took part in the Wizz Air Milano Marathon and the Almaty Marathon, introducing runners to its world of fragrance through race kits and event activations. In Milan, a special experience featuring soap cutting and calligraphy also showcased the brand’s craftsmanship. In Almaty, the brand partnered with beauty retailer Gold Apple and offered a gift-with-purchase experience.
In 2026, Zielinski & Rozen joined Race for the Cure in Rome, supporting an event that brings people together around a shared cause through VIP gift boxes and brand visibility.
Across every city, the aim remains the same: to go beyond product placement and create memorable experiences that people can enjoy and share.
